Client: o.d.m Singapore Pte Ltd
Objectives
To provide dancers in o.d.m’s street blitz roadshow
Injecting dance excitement into the roadshow and launch
Create an experience for passer-bys
Generate a buzz
Challenge
To create the buzz and hype on the streets and create product awareness for the o.d.m’s new range of lifestyle watches, DD102 Pixel Square.
The Show
The roadshow was staged along Singapore’s well-known shopping belt Orchard Road, starting from Cineleisure and ending at Far East Shopping Center.
The buzz generated from dancers dancing on the streets captured the attention of shoppers, stopping by to witness the hype and some even participating in the dance.
With a healthy turn out of passer-bys during the shopping peak hours, o.d.m received walk-in enquiries and interests at its counter showcase on site.
The launch was also extended to an invites-only party at Butter Factory.
